Our Name

We often get asked what our company name and logo actually means and how it came into being. So here is the answer to that question ......

There was a man named John Dee, who was an Anglo-Welsh mathematician, astronomer, astrologer and occult philosopher and adviser to Queen Elizabeth I. He was born on 13th July 1527 and died sometime in either 1608 or 1609.

During his lifetime he and his associate, Edward Kelly, engaged in the art of "scrying" or crystal gazing, (a form of divination better known as fortune telling, ie: the contacting of spirits for information).

From this practice, Dee and Kelly, had a new language revealed to them which became known as "Enochian".

In total they translated a total of 19 paragraphs (which they called "keys" or "calls") of this language.

The 14th "Key" that they translated relates to "Justice", and it is from this that we take our name.

Some say that the language that was revealed to them was the language of Angels. Others say it was the language of Demons. 

The inverted Pentagram in which the number 14 stands, to us, represents a focus on the Earth and on human nature, hence the one point facing downward, ie: toward the Earth. To us this relates to the 14th Enochian key and its meaning of Justice.


The Pentagram has in fact been used by many religions and spiritual practices throughout time to represent their beliefs. It was even used by The Knights Templar.

In general terms the Pentagram is considered an elemental symbol, with each point standing for a element, ie: Air, Water, Earth, Fire and Spirit. It is also considered a universal symbol of protection.